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Drink Up! Digital Screens in Pubs Are Changing the Game for Brands!

Find out how digital screens in pubs are elevating the advertising game, plus discover the tapping craze that's changing gaming!

Have you noticed those snazzy digital screens in your local pub? Well, it's not just your imagination – brands are raising a toast to these high-tech wonders! Digital advertising is shaking things up for marketers as they realize that targeting a social crowd in pubs can stir up some serious brand loyalty. We had a chat with Alight Media, the UK’s leading digital billboard network, to uncover how these screens are creating a buzz in the world of advertising. With their engaging visuals and dynamic content, pubs become a hotspot for reaching customers where they hang out and socialize.

But it isn’t just a case of slapping a few ads on a screen and calling it a day! The digital screens in pubs can come alive with tailored advertisements, promotions, and even user-generated content that resonates with the crowd. By leveraging data and analytics, brands can ensure they’ve got the right message at the right time – think everything from happy hour specials to gaming tournaments. The result? Customers are more likely to raise their pints and support businesses that speak their language (and by language, we mean advertisements that make them chuckle or feel nostalgic).

Speaking of gaming, let’s tap right into another exciting topic! Evoplay, the award-winning game development studio, is making waves with their latest release, Tap Craze. It's one of the first-ever tap titles, and it’s already causing quite a stir in the gaming community. Combining fun mechanics with eye-catching aesthetics, this game promises to deliver an exhilarating experience for those looking to indulge in some mobile fun. Anyone in the mood for tapping their way to victory?

So whether you’re at the pub enjoying a cold pint while watching the latest ads roll by or immersed in Tap Craze tapping your way through levels, you’re part of a larger trend where screens and interactivity are taking center stage in both advertising and gaming. Fun fact: Did you know that digital advertising in pubs can increase brand recall by up to 35%? And here’s another interesting tidbit: Tap Craze has already previewed levels that incorporate beloved themes like Irish mythology. So whether you're a gamer or just out for a pint, stay tuned as these trends continue to unfold — because who knew the world of pubs and games could be so intertwined!