Jaguar

2024 - 11 - 20

Jaguar's Rebrand: From Purring Cats to Confused Mice?

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Jaguar's rebranding has sparked a mix of excitement and confusion! Dive into the contrasts as we explore the leaping cat's new look and its electric future!

The world of luxury vehicles is no stranger to dramatic rebrands, but Jaguar's recent overhaul has raised eyebrows and questions across the auto industry. Once revered for its sleek designs and iconic growling cat logo, Jaguar has opted for a bold reimagining as it transitions to an all-electric future. The new 'leaping cat' logo represents this shift, yet many enthusiasts believe it symbolizes a departure from the brand's rich heritage. With a tagline dubbed by some as 'Bud Light 2.0', the marketing campaign attempts modernism but has been met with fierce backlash, leaving customers scratching their heads.

Critics have pointed out the bizarre promotional video revealing the new brand, which strangely showcased models in vibrant attire rather than the cars themselves. Many feel this offbeat approach has created a disconnect from Jaguar's storied history. Why not celebrate the powerful legacy that once made it a staple of British automotive excellence? Perhaps the decision-makers should focus on tweaking the existing script instead of rewriting the narrative with flashy gimmicks.

In the midst of this rebranding chaos, social media’s reaction has been nothing short of sensational, with tech moguls like Elon Musk chiming in on the discussion. Fans and detractors alike are questioning whether Jaguar’s decision to lean into a more modern, ‘woke’ portrayal is truly reflective of its loyal customer base, or merely a way to capture the attention of a new generation of car enthusiasts. As models shift to electric power, will the brand lose its roaring identity?

Regardless of the debate, Jaguar's move seems resolute - they aim to become an electric giant in the automotive sector. Their change prompts curiosity about the future of British luxury automobiles. Will the ‘leaping cat’ soar to new heights or flop like a fish out of water? Only time will tell!

As a fun fact, the new logo isn’t just a change in design but symbolizes a deep commitment to sustainability and innovation in the automotive world. Jaguar plans to invest heavily in electric vehicle production and has set ambitious goals to electrify its entire lineup by 2025. Another interesting tidbit is that Jaguar's previous logo, based on the growling cat, was introduced in 1945 and had become a cherished emblem for decades. Fans are now left to wonder which version of the brand they’ll see cruising down the roads in the future!

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Jaguar leaps into historic rebrand as it keeps the focus on electric cars (Euronews)

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Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ... (Fox Business)

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

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As Jaguar unveiled their bold new rebrand, netizens including Elon Musk are expressing their distaste about the more 'woke' elements; read.

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Jaguar unveils new logo ahead of electric car launch, Musk takes a ... (Business Standard)

Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup.

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Image courtesy of "The Independent"

Radical Jaguar rebrand and new logo sparks ire online (The Independent)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Radical Jaguar rebrand and new logo sparks ire online (Yahoo Finance)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "Forbes"

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Why Jaguar's Rebranding Is a Great Leadership Example of What ... (Inc.com)

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

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Radical Jaguar rebrand and new logo mocked online (The Independent)

A video for a rebrand of British luxury car brand Jaguar is being mocked online for showing models in brightly colored outfits.

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Image courtesy of "The Independent"

Jaguar rebrand and new logo mocked online (The Independent)

A video for a rebrand of British luxury car brand Jaguar is being mocked online for showing models in brightly colored outfits.

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Jaguar unveils "unique and fearless" rebrand for "complete reset" (Dezeen)

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

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Jaguar rebrand described as a 'disaster' (The Irish News)

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Jaguar rebrand described as a 'disaster' (BreakingNews.ie)

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