Virgin Media

KFC and Rugby: A Match Made in Heaven?

Get ready for a finger-licking good time as Virgin Media teams up with KFC for a rugby extravaganza this Autumn!

As the leaves start to fall and the excitement for rugby season builds, Virgin Media Television has made a scrumptious announcement: KFC is on board as the official sponsor for the Autumn rugby internationals in Ireland! With the first match against the legendary All Blacks kicking off tonight, fans have every reason to celebrate. Picture this: your favorite rugby team tackling on the pitch while you devour a bucket of crispy chicken goodness. It’s a combination that is sure to please both sports fans and food lovers alike!

The partnership comes at a time when sports sponsorships are crucial for networks looking to boost viewership. With the knack for delivering thrilling content, Virgin Media has chosen a winning strategy by aligning with KFC, a brand that embodies fun and deliciousness. Rugby matches often gather an enthusiastic crowd, and now, with the allure of KFC’s crispy chicken in the mix, viewers are in for an entertaining treat! It’s safe to say that the Autumn internationals are about to get a whole lot tastier.

Virgin Media's partnership with KFC highlights the growing trend of food brands getting involved in sports, tapping into the adrenaline and excitement that sports broadcasts provide. Fans will not only be able to cheer for Ireland as they battle top teams but can also indulge in KFC’s culinary delights while they do so. Whether you’re watching from the comfort of your living room or at a lively pub with friends, the match day experience is about to become a whole lot more enjoyable. Get your chicken ready; this is rugby season done right!

As we gear up for the series of matches, it’s worth noting that this isn’t just a simple sponsorship – it sets the tone for future collaborations blending sports and food. Expect promotional deals, fun contests, and even added value through special rugby-themed meals! Who would have thought that indulging in scrumptious KFC could elevate the rugby watching experience?

Did you know that the All Blacks, Ireland's first opponents of the series, have a winning streak that makes them one of the fiercest teams in world rugby? Meanwhile, KFC is known for its secret blend of 11 herbs and spices, making it a beloved choice around the globe. As these two heavyweights collide this Autumn, fans are in for more than just thrilling rugby; they're in for a feast of excitement!