Under Armour

Under Armour Scores Big with New VP - Meet Franck Denglos!

Under Armour has gone for gold by appointing Franck Denglos as their new commercial VP. Here’s why this big move has tongues wagging!

Under Armour is stepping up its game with the appointment of Franck Denglos as the new Vice President of Commercial for Europe, the Middle East, and Africa (EMEA). With his wealth of experience, particularly as a former executive with Adidas, Denglos is well-equipped to navigate the dynamic landscape of sports apparel in this diverse region. His appointment signals Under Armour’s commitment to revitalizing its commercial strategy and boosting its market presence, particularly amidst fierce competitors.

In his new role, Denglos will oversee all sales channels across the EMEA region. This includes managing wholesale partnerships, working with distributors, expanding eCommerce, and optimizing retail operations. The aim? To create a seamless journey for customers, whether they’re shopping online or in-store. Sportswear enthusiasts can expect a more integrated shopping experience, thanks to Denglos' strategic approach in harnessing the full potential of these channels.

What makes Denglos’ appointment particularly exciting is his track record of innovation and growth. Throughout his career, he has delivered impressive results in driving brand awareness and enhancing customer engagement. Under his leadership, Under Armour is set to ramp up its efforts to connect better with athletes and fitness lovers throughout EMEA, focusing on all things performance and lifestyle. This nifty venture is sure to mixing up the competition and inviting a wave of fresh energy into the Under Armour brand.

As the company continues to adapt and expand, fans of Under Armour can look forward to exciting product launches inspired by the latest trends from the athletic world. With Denglos at the helm, expect to see a sharper focus on delivering not just apparel, but a lifestyle that empowers individuals to reach their potential. And hey, did you know that Under Armour was the first company to introduce moisture-wicking fabric in athletic wear? Talk about setting the bar high!