Demure

Get Ready for a 'Very Demure' Fall: TikTok's Latest Fad Explained!

Find out what being 'very demure, very mindful' means and why TikTok can't get enough of it! Get your autumn feels ready!

As summer draws to a close, the trend on TikTok is shifting from the liberating chaos of 'Brat Summer' to the dainty elegance of being 'very demure, very mindful.' This new buzzword has taken the platform by storm, thanks to influencer Jools Lebron, who launched the concept in a series of viral videos. So, what does being 'demure' mean, and why should you care? Essentially, it’s a playful way to encourage a softer, more modest approach to self-presentation—a signal that as the season changes, so too should our attitudes and styles.

In a world where it's easy to be loud and bold, the 'very demure' vibe embodies a return to a more reserved and mindful mindset. The trend encourages individuals, especially women, to embrace traits like subtlety and tenderness. Whether it’s exuding grace in the way you dress or simply being kind in your interactions, the movement suggests that it’s time to swap out those flashy summer outfits for something a little more elegant. TikTokers have started to clad themselves in floral patterns, pastel colors, and vintage-inspired wear that whispers rather than shouts, and it seems everyone is rushing to join the demure crew!

But why now? The TikTok community can often shift from one craze to another in the blink of an eye. Perhaps after a summer filled with wild parties and boisterous behavior, many are yearning for a change of pace. The 'very demure' trend, led by Joolie, adds an ironic twist to the usual expectations of female behavior, creating a satirical edge to the whole movement. It encourages people to be soft and gentle while poking fun at the outdated stereotypes of demureness, making it both a comforting and empowering choice.

As we prepare for the 'demure' fall, it’s worth noting the origins of this term. Traditionally, 'demure' was used to describe women who were modest and reserved, almost to the point of being invisible. However, through the lens of TikTok, it’s evolved into a powerful representation of femininity and self-acceptance, encouraging confidence in being 'mindful' and soft-spoken. So, don’t be surprised if you find yourself scrolling through your feed while trying to perfect your demure poses!

Did you know that the concept of demureness dates back hundreds of years? In literature and art, it was often idealized as a desirable feminine trait. On the other hand, TikTok’s twist on the idea highlights a shift towards embracing vulnerability for empowerment rather than conformity. So, whether you're a fierce diva or a soft soul, being 'very demure, very mindful' could just be the trend for you this autumn!