Island's Edge

2023 - 11 - 2

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Image courtesy of "The Drinks Business"

Heineken discontinues Island's Edge stout in Ireland (The Drinks Business)

Heineken has axed its Island's Edge stout in Ireland after its marketing campaign failed to attract drinkers.

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Image courtesy of "FM104"

Heineken axe Island's Edge stout (FM104)

The brewer invested millions into the marketing campaign. Two years after launching Island's Edge, Heineken has axed its production.

Heineken calls time on Island's Edge - Marketing.ie (Ireland's Marketing & Media Monthly Magazine)

Dutch brewer Heineken Ireland has decided to take its Island's Edge stout off the market after just two years. The stout brand was targeted at young ...

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Image courtesy of "Lovin.ie"

Heineken Ireland has reportedly discontinued Island's Edge stout (Lovin.ie)

Launched in mid-2021, Island's Edge was aimed at 18-35-year-olds who did not traditionally drink stoutHeineken Ireland is reportedly axing the production of ...

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Image courtesy of "Limerick Leader"

Island's Edge gets the axe as 'no demand' for Heineken stout (Limerick Leader)

Island's Edge, Heineken's answer to a less bitter stout aimed at 18-35 year olds, has been discontinued. The stout, developed using tea and basil extract t.

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Image courtesy of "Dublin Live"

Heineken axes fledgling Island's Edge stout after just two years (Dublin Live)

The stout was launched back in 2021 with a a multi million euro marketing campaign. The drink primarily was targeted towards young drinkers aged between 18-35.

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Image courtesy of "JOE"

Heineken to completely halt brewing Island's Edge stout (JOE)

Heineken Ireland has reportedly put an end to brewing their Island's Edge stout after just two years on the market. Initially launched mid-2021, ...

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Image courtesy of "Business Post"

Heineken cans Island's Edge (Business Post)

Launched as a Guinness competitor, Heineken has reportedly cut its losses with its youngest stout.

Heineken pulls Island's Edge stout from Ireland (just-drinks.com)

Heineken, which owns Beamish and Murphy's stouts, said it had “learned a great deal from the Island's Edge experience”. When the Dutch giant launched Island's ...

The end of Island's Edge (The Irish Times)

Sir, – I never did understand why Heineken launched Island's Edge when it has two perfectly good and, in my opinion, much nicer stouts.

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