LIV Golf

2023 - 3 - 20

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Image courtesy of "Mediaite"

LIV Golf Posts Poor TV Ratings for Tucson Event (Mediaite)

LIV Golf, the Saudi-backed league which lured away a number of top stars with jawdropping nine-figure contracts, has struggled to make a dent on broadcast ...

The tour boasts a notable ally in former President Donald Trump, whose courses are slated to host a number of LIV events later this season. Back in January, LIV signed a multi-year deal to broadcast its tournaments on the CW — this after the Saudi-funded outfit aired its 2022 events on Youtube and other streaming platforms. They have tried to counter-program the PGA Tour by scheduling their tournaments for weekends on which the PGA Tour events have traditionally drawn weaker fields.

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Image courtesy of "BroBible"

LIV Golf's TV Ratings Are Trending In A Troubling Direction (BroBible)

LIV Golf has had trouble getting people to tune into The CW and its TV ratings are trending downward as a result.

[inking a deal with The CW](https://brobible.com/sports/article/golf-world-reacts-to-liv-tv-deal-cw/). It initially looked like that move [hadn’t given the organization the bump it was looking for](https://brobible.com/sports/article/pga-still-king-liv-golf-update/), although LIV attempted to counter that narrative by [releasing internal numbers that painted a slightly different picture](https://brobible.com/sports/article/liv-golf-three-million-viewers-cw-debut/). [a bit of trouble generating the interest it was hoping to attract](https://brobible.com/sports/article/liv-golf-generated-virtually-zero-revenue-2022-blames-pga-tour/) after dropping hundreds of millions of dollars to further its quest of taking on the PGA Tour when it kicked off its inaugural season in 2022.

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Image courtesy of "Golfmagic.com"

CONTROVERSY at LIV meeting! Pro: "Why are we dousing each ... (Golfmagic.com)

Some LIV Golf League pros are reportedly unhappy after Greg Norman and their chief operating officer held a players only meeting in Tucson.

[Tweet](https://twitter.com/GolfMagic) us your thoughts. [LIV Golf League](/liv-golf/liv-golf-league-2023-players-results-schedule-faq) a success. [Click here to read the full article](https://firepitcollective.com/liv-golfs-growing-pains/) Shipnuck reports that LIV will begin selling their teams next year. Would they be banned from the majors? [private jet to ferry their players to all tournament stops](/liv-golf/report-liv-golf-boss-was-livid-private-jet-video-mega-rich-golfers).

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Image courtesy of "Golf Monthly"

LIV Player Jumps Up World Rankings As Three Slip Out Of Top 100 (Golf Monthly)

LIV Golf's Anirban Lahiri has enjoyed a surprise leap in the world rankings, but for Marc Leishman, Paul Casey and Louis Oosthuizen, the news is not as ...

That is in stark contrast to the position of World No.26 he held when he joined LIV Golf last July. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. However, more of its players are likely to slip further down the rankings than move up them as that fight continues. Still, the most recent of those tournaments came in February’s Saudi International, so it’s a surprise that he has jumped two places in this week's rankings to World No.97. Instead, the Australian fell six places to World No.101. However, helped by two appearances on the Asian Tour and one on the Professional Golf Tour of India, which offer OWGR points, he’s clambered back above that threshold in recent months.

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Image courtesy of "Sportskeeda"

How much did golfers win at the 2023 LIV Golf Tucson? Prize money ... (Sportskeeda)

The 2023 LIV Golf League's second-ever event, LIV Golf Tucson, came to an end on Sunday with Danny Lee lifting the trophy.

They settled for the $1.5 million prize that comes with the runners-up position. - T24: Cameron Smith - $163,000 - T24: Brooks Koepka - $163,000 [Charles Howell III](https://www.sportskeeda.com/golf/news-charles-howell-iii-wins-leads-crushers-gc-victory-liv-golf-mayakoba), who won the [LIV Golf League](https://www.sportskeeda.com/go/liv-golf)’s inaugural event in Mayakoba last week, finished fifth. This was the 32-year-old golfer’s biggest paycheck yet, almost a quarter of his $15.9 million career earnings on the PGA Tour. Lee, who made his second LIV Golf League start at the event, beat the likes of Louis Oosthuizen, Brendan Steele, and Carlos Ortiz in a three-hole, four-man playoff to take the win.

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Image courtesy of "Fox Sports"

'It was a big fella': Aussie misses $6m LIV payday after run-in with ... (Fox Sports)

'It was a big fella': Aussie misses $6m LIV payday after run-in with rattlesnake.

I’ve seen my fair share of snakes, though, in Australia.” Despite the disappointment of missing the big payday, Leishman, who has dropped to 95 in the world and won’t get to play the Masters next month, said he was buzzing at the prospect of returning home for the inaugural LIV event in Adelaide, also in April. He was pretty healthy,” he said.

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Image courtesy of "GolfDigest.com"

Questions surface about LIV Golf's evolving business plan in lively ... (GolfDigest.com)

Cam Smith and Jediah Morgan were tossing around a rugby ball. Harold Varner III approached a random kid and tickled him without ever breaking stride. Pat Perez ...

“I would be in favor of giving more of the purse to the teams, absolutely. At the players meeting at the Ritz, LIV leadership introduced the notion of spreading out the $5 million team purse to the top five finishers, an idea that had been hashed out during a captains-only meeting last month at LIV Mayakoba. Lee (photo at top of story) is a previous winner on the PGA and DP World Tours, to say nothing of the U.S. From a pure business point of view, it would have made more sense from the very beginning to put all of the purse toward the teams [as LIV does now with its season-ending $50 million extravaganza]. (Al-Rumayyan is also chairman of Saudi Aramco, which reported a $161 billion profit in 2022.) Norman is the frontman, but al-Rumayyan, who is often referred to internally at LIV as “The Investor,” is calling the shots. Because of the accelerated timeline on launching the team component, LIV gave each franchise a line of credit to help cover expenses this year, which, in addition to travel costs, includes paying social-media staffers, team managers, branding experts and financial advisers. To get things off the ground in 2022, LIV covered all of the travel expenses for the players and (most of) their entourages, but now those costs have been offloaded to each team. And now there is talk that [LIV leadership] wants to put more of the total purse toward the team component. On Friday in Tucson, the music came courtesy of a DJ with minimal star power. Its executives refer to 2023 as Year 1, and the original plan was to hold 10 tournaments this season and introduce the fully baked-out team component in 2024 as part of a slate of 14 events. LIV could just add $10 million to each purse for the team component and everyone would be happy, right? The lobby was also alive with khaki-clad agents, with their telltale leather-encased notebooks, and a phalanx of hot blondes, including Paulina Gretzky spilling out of a micro mini-dress.

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Image courtesy of "Daily Mail"

LIV Golf's ratings go from bad to worse: Controversial Saudi-backed ... (Daily Mail)

The controversial Saudi-backed tour held its second event of the year in Tucson, Arizona last weekend. LIV drew only a 0.14 rating across 33 markets in the ...

While the PGA is being accused of violating antitrust laws by banning LIV players from its tour, golf's preeminent circuit countersued its Saudi-backed rivals, accusing the outfit of interfering with its deals. LIV Golf is heavily funded by Saudi Arabia's sovereign-wealth fund, which has committed at least $2 billion to the circuit. Phil Mickelson was paid a reported $200 million to defect to LIV Golf. 'It was a chance to be a lead analyst. I felt a bit constrained toward the end [at NBC] and at the end of my CBS tenure as well. Maybe have that edginess, but to push the irreverent envelope a little bit. The tour is also involved in a legal battle with the PGA Tour for interfering with its contracts with players. And more than anything else, to be me,' he added. The controversial Saudi-backed tour held its second event of the year in Tucson, LIV Golf struck a multi-year deal with the CW Network in January after failing to come to terms with ESPN, Fox Sports or any other major sports broadcaster. - The controversial Saudi-backed tour held its second event of the year in Tucson - After drawing a 0.2 in the key demo for the opener, ratings fell to a dismal 0.14

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Image courtesy of "GolfDigest.com"

Sergio Garcia appears to take a live leak on LIV Golf broadcast (not ... (GolfDigest.com)

If Sergio pees in the bushes and no one was there to see it, did he actually pee in the bushes?

[RELATED: LIV Golf’s attempt to trademark logo blocked by Miami nightclub, you can’t make this stuff up](https://www.golfdigest.com/story/liv-golf-attempt-to-trademark-logo-blocked-by-miami-nightclub) Finally, that despite the billions of dollars in its offshore bank accounts, LIV Golf remains a complete and total circus. It’s been a tough start to LIV Golf season two.

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Image courtesy of "Irish Mirror"

LIV Golf outdone again by World's Funniest Animals as TV ratings ... (Irish Mirror)

New Zealand's Danny Lee won the second LIV Golf event of 2023 with the world No.267 winning a four-way play-off to claim a first individual prize of ...

Despite the apparent flop of the first event in Mexico LIV Golf chiefs “LIV has diversified its consumption model, tailoring our distribution to the way viewers consume their content – and these numbers reflect the new ways that sports are watched." Golf reporter Kevin Van Valkenburg tweeted: "LIV Golf ratings for the Tucson event. However, with the high profile LIV Golf stars failing to match their price-tags television ratings were again down. However, at the season opener in Mayakoba the series ranked 0.2 in the television ratings, which was less than “World’s Funniest Animals” - another CW show. There was a dramatic finish to decide the second-round winner with Danny Lee triumphing from a four-way play-off to scoop the £3.27million ($4m) first prize.

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Image courtesy of "University of Cincinnati"

UC student study: PGA golfers versus LIV golfers — why they stay ... (University of Cincinnati)

UC students receive hands-on research experience in a SPIA sports and politics course, taught by David Niven. The 2023 course project looked at the diving ...

For example, players who protest can see a cut in salary, according to a research study by David Niven, an associate professor in UC's School of Public and International Affairs. The class also found that golfers whose performance in PGA tournaments is on the decline were 32% more likely to join LIV; golfers who were unusually famous (measured by Google searches) were twice as likely to join LIV; and that golfers were fractionally more likely to join LIV with each advancing ranking spot from No. The University of Cincinnati is leading public urban universities into a new era of innovation and impact. “Based on their career trajectory, our model shows Jason Day and Justin Rose are the most likely to accept an LIV offer,” says Niven. “It’s not great golf and not great TV ratings, but never before has a group of publicists been assembled who were longer off the tee,” Niven said. The class found that golfers who openly expressed support for Donald Trump were three times more likely to sign on with LIV, but that the influence of political beliefs was small when measured against the players’ cumulative golf statistics.

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Image courtesy of "OutKick"

LIV Golf TV Ratings Somehow Go From Bad To Worse In Second ... (OutKick)

The LIV Golf ratings weren't great during the first event of the season, yet have somehow gotten worse during the Tuscon event.

It was never going to come close to winning a battle against either of those events this weekend, but the 0.14 rating is eye-opening. To help put this rating into perspective, it’s worth remembering that the second round during the season-opening event a few weeks ago in Mexico was a 0.2. [The CW Network](https://www.outkick.com/liv-golf-cw-network-deal/) earlier this year was a win for the Saudi-backed circuit.

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