7UP

2023 - 3 - 6

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Image courtesy of "afaqs"

7Up launches a campaign reinforcing new brand positioning ft ... (afaqs)

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. As Rashmika opens the bottle, the bubble of refreshment rushes towards her with even greater speed. The bottle of 7UP® here is like a magnet that pulls the ultimate source of refreshment towards you, irrespective of where you are.

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Image courtesy of "Campaign India"

7Up helps Rashmika Mandanna beat the heat (Campaign India)

7Up has rolled out a campaign featuring actor Rashmika Mandanna to highlight how the beverage can provide relief to consumers this summer.

Conceptualised by Leo Burnett, the film opens with Mandanna requesting a shopkeeper for a bottle of 7Up on a sunny day. We’re confident that consumers will love this new campaign as it rings so true to everything that 7Up stands for.” The shopkeeper gives the actor a chilled bottle of 7Up, but he does so with caution, which leaves her puzzled.

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Image courtesy of "Best Media Info"

7UP brings forth its 'Super Duper Refresher' positioning through new ... (Best Media Info)

7UP has launched its summer campaign featuring brand ambassador and actor Rashmika Mandanna. The film showcases Mandanna's experience with 7UP as it brings ...

As Mandanna opens the bottle, the bubble of refreshment rushes towards her with even greater speed. The bottle of 7UP here is like a magnet that pulls the ultimate source of refreshment towards the consumer, irrespective of where they are. The shopkeeper gives a chilled bottle of 7UP, but he does so with caution, which leaves her puzzled.

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Image courtesy of "Financial Express"

7UP launches new TVC with brand ambassador Rashmika Mandanna (Financial Express)

The film showcases Mandanna's experience with 7UP as it brings alive the brand's new positioning 'Super Duper Refresher' across India.

We’re confident that consumers will love this new campaign as it rings so true to everything that 7UP stands for.” Speaking about the new campaign, Naseeb Puri, senior marketing director, Flavours & Energy, PepsiCo India, “There’s nothing consumers seek more from our category than refreshment and, with this new campaign, we’re placing 7UP bang in the middle of the refreshment narrative. 7UP, the clear refreshing drink has launched its summer campaign featuring brand ambassador Rashmika Mandanna.

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Image courtesy of "ETBrandEquity.com"

7UP brings a refreshing summer with Rashmika Mandanna (ETBrandEquity.com)

The film showcases Mandanna's experience with 7UP as it brings alive the brand's new positioning 'Super Duper Refresher' across India.

The film cuts away to the bottle of 7UP and the new ‘Super Duper Refresher’ positioning. As Mandanna opens the bottle, the bubble of refreshment rushes towards her with even greater speed. Mandanna opens the bottle of 7UP, and the scene shifts to a distant glacier, where a blob of water, creatively depicting refreshment, begins to form and then travels across snow-clad mountains, moving towards her as she brings the bottle closer to her mouth.

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