Diary of A Wimpy Kid

Brands with Influence has agreed a deal with Amscan International for best-selling global book franchise Diary of A Wimpy Kid.

Talking about the new deal, Mel Beer, Group Licensing director at [Amscan International](https://www.amscan.co.uk/), explained: “We’re delighted to be working with the team at BWI to bring Diary of A Wimpy Kid to life for the first time through costumes. Dom Wheeler, from Brands with Influence, commented: “We‘re thrilled that Wimpy Kid is partnering with best in class Amscan who we know will create fantastic dress-up Wimpy Kid costumes. [Brands with Influence](https://www.brandswithinfluence.com/) is rolling out a licensing programme in the UK, based on the books.