Lilt

The cult favourite tropical fizzy drink will be relaunched immediately as Fanta Pineapple and Grapefruit, with cans and bottles of the new-look beverage rolling ...

A zero-sugar version of the drink will also be available. Coca-Cola said the transition from Lilt to Fanta took place over a few months. “I refuse to believe that Lilt will taste nearly as good out of a Fanta can,” said writer Steve O’Rourke. [Paddy McGuinness](https://www.independent.co.uk/topic/paddy-mcguinness) said he was hurt by the decision. Podcast producer Carl Reigler said: “I don’t think I want to live in a world without Lilt in it. Fanta was worth £281m at the end of 2022 – more than 17 times Lilt’s value, whose sales reached £15.6m in the 52 weeks to 10 September 2022, according to market tracker NielsenIQ.

L. ilt fans were left in mourning after news emerged that parent company Coca Cola were scrapping the iconic tropical drink in a dramatic rebrand. Lilt will now ...

I don’t think I want to live in a world without Lilt in it. [The Grocer](https://www.thegrocer.co.uk/new-product-development/lilt-axed-by-coca-cola-after-nearly-50-years/676211.article) reported [Coca-Cola](/topic/coca-cola-0) Europacific Partners (CCEP) said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. One said: “Lilt has been discontinued.

The drink is famous for offering a "totally tropical taste", with one well-known 1988 advert showing the "Lilt man" delivering cans on a sun-kissed beach.

RIP." The company recently hinted at the move when the label design changed to bring it in line with the Fanta style. The Coca-Cola Company said the drink will use the same formula when it becomes Fanta - with the first cans and bottles appearing in shops from 14 February.

Owner Coca Cola is rebranding the soft drink as Fanta Pineapple & Grapefruit.

"Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said. Apparently nothing is allowed to be different these days." Just like I still call the chewy sweets in paper Opal Fruits!"

New Fanta Pineapple & Grapefruit 330ml cans, 500ml bottles and two-litre bottles featuring “the same totally tropical taste” as Lilt will roll into retailers ...

They became known as the ‘Lilt ladies’. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity. “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its

Its key ingredient – pineapple juice – felt exotic to the typical British palate. And for a long while, it was a key fixture in the soft drinks aisle. High- ...

Last year, it ran a multimillion-pound marketing campaign around the event, including a big bang TV ad and on-pack [promotions](https://www.thegrocer.co.uk/promotions/149.subject) across Fanta Orange and sister variants Fanta Lemon, Fanta Fruit Twist Zero, Fanta Grape Zero, and Fanta Raspberry Zero. But rather than being the death of the drink, this rebrand could offer it a new lease of life. [marketing](https://www.thegrocer.co.uk/marketing/114.subject) support started to fade. Being part of its far bigger sister brand means ‘the drink formerly known as Lilt’ gets access to a far bigger marketing budget. Lilt will retain its formula – “the tropical taste in both designs will be the same”, says CCEP – but will be rebranded as Fanta Pineapple & Grapefruit. The sales figures highlight what Lilt stands to gain from Fanta’s might. CCEP says it felt like “the next natural step in the brand’s journey”. It’s growing fast, too: up a staggering 20.5% in value. And for a long while, it was a key fixture in the While new drinks promised botanicals and ingredients such as lychee and lemongrass, Lilt started to feel more run-of-the-mill. [Read more: The internet reacts to the loss of Lilt](https://www.thegrocer.co.uk/676260.article) It brought sun-starved Brits the promise of palm trees, reggae soundtracks and idyllic beaches.

L. ilt fans were left in mourning after news emerged that parent company Coca Cola were scrapping the tropical drink in a dramatic rebrand. Lilt will now appear ...

I don’t think I want to live in a world without Lilt in it. [The Grocer](https://www.thegrocer.co.uk/new-product-development/lilt-axed-by-coca-cola-after-nearly-50-years/676211.article) reported [Coca-Cola](/topic/coca-cola-0) Europacific Partners (CCEP) said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. One said: “Lilt has been discontinued.

The tangy drink began in 1975 with the strapline “The Totally Tropical Taste” and was only sold in Ireland, the UK, Gibraltar and the Seychelles.

Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, while a decade later it was promoted by two Jamaican women known as the Lilt Ladies. Coca-Cola Europacific Partners (CCEP) confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit. CCEP said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.

We haven't touched the taste, only the packaging, promises owner Coca-Cola.

Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. The tangy drink was launched in 1975 with the strapline “the totally tropical taste” and was sold only in the UK, Ireland, Gibraltar and Seychelles. The soft drink Lilt has vanished from the UK after 48 years and has been rebranded as a new type of Fanta.

Soft drink Lilt has finally been pulled from shelves after 48 years. The tangy drink began in 1975 with the strapline “The Totally Tropical Taste” and was ...

Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products in response to the UK Government’s Public Health Responsibility Deal. Coca-Cola Europacific Partners (CCEP) confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit. Lilt had already been rebranded as Fanta Pineapple and Grapefruit in Ireland, but it has now also been pulled from UK shelves and replaced by the Fanta variant.

Lilt, famously advertised for its 'totally tropical taste', is no more after its owner Coca Cola decided to scrap and rebrand the drink.

Lilt was launched all the way back in 1975 and quickly rose to become a household name. [@Monkeytrouser](https://twitter.com/Monkeytrouser) posted on [@SenseiCarl](https://twitter.com/SenseiCarl_) wrote: “Lilt has been discontinued. I don’t think I want to live in a world without Lilt in it.” [Sam Ryall](https://twitter.com/zammoryall) said: “Bye bye Lilt. [Coca Cola Company](https://www.coca-colacompany.com/), insisted the drink’s taste and ingredients would remain the same. The soft drink brand Lilt is set to be scrapped and rebranded after 50 years. Lilt drink brand set to be scrapped and renamed after 50 years

The tangy drink began in 1975 with the strapline “The Totally Tropical Taste” and was only sold in Ireland, the UK, Gibraltar and the Seychelles. Coca-Cola ...

The firm’s British vice-president of commercial development insisted the drink is the same, and simply has a new name. CCEP said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. The tangy drink began in 1975 with the strapline “The Totally Tropical Taste” and was only sold in Ireland, the UK, Gibraltar and the Seychelles.

Summers will never be the same againLilt is being scrapped after almost half a decade on supermarket shelves, it has been announced.

A zero-sugar version of the drink will also be launched as part of the rollout. But Coca-Cola has assured customers that the new Fanta branding will still have a "graphic nod to the totally tropical taste' of Lilt." Coca-Cola, which owns the Lilt brand, confirmed that the iconic tropical beverage will be relaunched as a Fanta drink.

After nearly fifty years, the soft drink Lilt is being discontinued.It's being rebranded as Fanta Pineapple and Grapefruit.The Coca-Cola Company says it'll ...

The tangy drink began in 1975 with the strapline “The Totally Tropical Taste” and was only sold in Ireland, the UK, Gibraltar and the Seychelles.

Coca-Cola Ireland have confirmed that Lilt Zero will also join the Fanta family. Lilt Zero will now be known as Fanta Zero Pineapple and Grapefruit. Coca-Cola Europacific Partners (CCEP) confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit.

This is a gradual nationwide roll-out from February 4th, parent company Coca-Cola Ireland said. Advertisement. Aisling Wilde is Frontline Activation Country ...

"Lilt and Lilt Zero will now be Fanta Pineapple and Grapefruit, and Fanta Zero Pineapple and Grapefruit respectively. "However it's only the name and branding that have changed - the ingredients will be the same," she added. "The recipe hasn't changed at all - it’s still the same totally tropical taste fans know and love but in new packaging," she explained.

Lilt has been axed by its parent brand Coca-Cola in a major change which has left fans of the fizzy drink devastated. The iconic pineapple and grapefruit ...

A childhood favourite of mine." Loyal Lilt fans took to Twitter to express their heartbreak at the news, with one writing: "Oh no.... Thought it had been hard to get recently." [The Grocer](https://www.thegrocer.co.uk/new-product-development/lilt-axed-by-coca-cola-after-nearly-50-years/676211.article) quotes Coca-Cola Europacific Partners (CCEP) as saying: "Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. It is set to be replaced by a new flavour of Fanta, which will also be pineapple and grapefruit flavour, simply under a new name. Lilt has been axed by its parent brand Coca-Cola in a major change which has left fans of the fizzy drink devastated.

Coca-Cola Europacifc Partners GB has assured consumers that the product's taste will remain unchanged.

“Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the no.1 flavoured carbonate in GB,” he said. Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple & Grapefruit is available in 2L rPET bottles only.