M&M's has recruited Emmy award-winning actor Maya Rudolph to star in its new ad for Super Bowl 2023 after they named her the brand's "Chief of Fun."
(The brand [also introduced a purple M&M in September](https://www.today.com/food/news/mms-reveals-new-purple-candy-character-first-decade-rcna49686).) 1 best Super Bowl commercial over the last 25 years by [ USA Today](https://admeter.usatoday.com/2020/01/13/super-bowl-silver-best-of-ad-meter-commercials-over-25-years/). As the brand’s spokesperson, she’ll be helping M&M’s and Mars, the candy’s manufacturer, “create a world where everyone feels they belong,” an M&M’s spokesperson tells TODAY.com. People had opinions on the change, igniting a series of memes and [even controversy](https://www.rollingstone.com/culture/culture-news/green-mm-mars-wrigley-rebrand-sneakers-slut-1287965/). [, M&M’s unveiled a new look for the red, green, brown, orange, blue and yellow M&M](https://www.today.com/food/trends/mms-characters-are-getting-new-look-become-inclusive-rcna12949). “I’m thrilled to be working with M&M’s,” Rudolph tells TODAY.com.
M&M's announced it is putting iconic characters on an "indefinite pause" and replacing them with actress Maya Rudolph.
"Therefore, we have decided to take an indefinite pause on the spokescandies.” The brown M&M's, meanwhile, switched her stilettos for shorter heels. And we definitely didn’t think it would break the internet.” "We are confident Ms. Answers here](https://www.usatoday.com/story/money/taxes/2023/01/18/tax-brackets-2022-2023-irs/11067407002/) [following its mascot makeover ](https://www.usatoday.com/story/money/2022/01/21/green-mm-candy-new-look-inclusive/6605612001/)last year.
Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the chocolate-covered candy brand inadvertently sparked ...
I think little Maya would be thrilled to get to work with M&M’s.” “It’s a very fun pairing, if I do say so myself. And fans of the spokescandies were not happy. That’s when the story made its way to Fox News, where [opinion host Tucker Carlson harangued M&M’s](https://www.youtube.com/watch?v=IT1HAiQy3Io) parent company Mars Inc. The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told
Candy-coated whiplash anyone? On Monday, the maker of M&M's candies announced that it was sidelining its roster of cartoon mascots, just a year after giving ...
[Aunt Jemima](https://www.washingtonpost.com/food/2021/02/10/aunt-jemima-pearl-milling-company/?itid=lk_inline_manual_20&itid=lk_inline_manual_31) in 2021 rebranded as Pearl Milling Company after announcing that it was reckoning with the racist history of its mascot. “And the most pedestrian stuff is often the most potent politically.” “On one hand, viewers can congratulate themselves — they can say, ‘I’m above this,’ but on the other hand, they get pleasure from engaging in this topic of everyday life,” he says. “If you’re wondering how we got here …” the tweet read. (Notable details from its reporting: Rudolph’s children are “so excited” for their mom; Rudolph’s title at the company will be “Chief of Fun.”) “The master narrative that conservative media has amplified is that there is this educated elite and they are imposing their worldview on you,” he says. “I’m guessing that this is part of strategy that’s still rooted in that core brand,” she says. Was this the peanut-centered capitulation to the anti-woke crowd that the brand (maybe) wants us to think? Which is the last thing M&M’s wanted, because we are all about bringing people together.” M&M’s also in September added its first new character in years, a music-loving candy named Purple who was “designed to represent acceptance and inclusivity,” per the brand. The substitution of the “Bridesmaids” star for the cartoon candies immediately had people wondering what was going on. But it’s hard not to read a wink and a nod into just about everyone involved in the candy faux-troversy. [Mars on Monday released a statement](https://twitter.com/mmschocolate/status/1617518785686274052?s=20&t=u7D3L-_D4X8wVUmv1ESmUQ) on social media explaining that it was shelving the mascots entirely, given the controversy swirling around them.
The Mars Inc. brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties. Comedian Maya Rudolph ...
[Kohl's Coupon 30% off sitewide](https://www.wsj.com/coupons/kohls) [Save an extra 30% off DSW clearance boots](https://www.wsj.com/coupons/dsw) brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties.
Is today's peculiar announcement set to build to the NFL's annual spectacular? Popular candy brand M&M's, who famously use talking "spokescandies" in their ...
Could the Rudolph announcement be a precursor to another memorable Super Bowl ad campaign for M&M's? Hiring Rudolph isn't an earth-shattering move — the 50-year-old is a four-time Emmy Award winner who has starred in some of the biggest comedy movies in recent history and was a fixture on Saturday Night Live in the early part of the century. They've also had Super Bowl commercials without big names, as the "spokescandies" took centre stage.
M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.