Time

The pandemic shifted the way people work, live and socialize. In some cases it has led to the creation of new jobs altogether.

[course](https://online.em.kellogg.northwestern.edu/influencer-marketing-strategy) started in December of 2021 and offers execs real-world examples of influencer strategies—and how to measure success. With [applications for regular MBAs dwindling](https://www.wsj.com/articles/the-hot-job-market-is-a-problem-for-harvard-wharton-other-top-m-b-a-programs-11664888678), offering this alternative to traditional programs could be a shrewd move for colleges and universities. [$16.4 billion](https://influencermarketinghub.com/influencer-marketing-benchmark-report/) by the end of this year, doubling since 2019. Up to 80% of veterinarians under 40 are women, and they are increasingly wanting to have a flexible schedule and work on their own terms. [report](https://www.globenewswire.com/news-release/2022/03/22/2407884/0/en/The-Online-Virtual-Fitness-Market-Is-Expected-To-Reach-79-Billion-By-2026-With-The-Rising-Penetration-Of-Smart-Devices-As-Per-The-Business-Research-Company-s-Online-Virtual-Fitness.html) by The Business Research Company earlier this year. [COVID-19](https://time.com/6240499/how-covid-19-immunity-works-vaccines-infections/) compliance officers, and life was busy for Texas-based Schlund, he says. The whole idea of influencer marketing is a strategic relationship between the influencer’s brand and the company’s brand, Sawhney says. “It was a space that a lot of us were interested in as investors ourselves, but our clients were coming to us with questions.” Regulatory framework and standards would help to build trust in that space to calm the volatility and help against illegal activity.” “Lately, it’s dwindled down to where I don’t have as much CCO work as I do medic work,” says Schlund, who estimates that compliance officer jobs in 2022 were only about 25% of what they were in 2021. Schlund says he also has to patrol the different so-called bubbles on set, keeping actors apart from crew and other parts of the production staff. In some cases it has led to the creation of new jobs altogether.