Prime Drink

Some people may be wondering why there were so many queues outside of their Aldi supermarket this morning, and no, it wasn't to stock up on festive foods.

But why the craze about the bottles? As underdogs, we always cherish the opportunity to show the world what’s possible. You'll be able to grab one of each flavour while stocks last!

Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the ...

Videos shared on social media showed shoppers waiting outside stores in the dark and others crowding around the bottles inside Aldi stores across the country. Shoppers snapped up bottles of the £1.99 beverage, which became an internet sensation after it was launched by social media influencers Customers queued outside Aldi stores and ran to get their hands on the YouTuber-promoted Prime Hydration energy drink.

Aldi Ireland has issued an update on whether or not Prime energy drink will be sold in Irish stores. It comes as 'chaos' has been reported across the UK as ...

There were kids between the ages of seven and 14, they were being pushed out of the way. I've looked at the ingredients and it's just coconut water, it doesn't look that amazing." Kristina, a PE and Sports Exercise Science student said: "I got there at around 7.45am and I took the video at 8.04am. "There were parents pushing children. I didn't push anyone, but there was a lot of pushing and shoving going on. [Mirror UK ](https://www.mirror.co.uk/news/uk-news/adults-shove-kids-out-way-28834709)that adults were “pushing children” and people were walking out with crates of the drink.

A UK supermarket chain went viral this week as customers lined up to buy bottles of the drink, produced by a company launched by popular YouTubers KSI and Logan ...

The product website says Prime Hydration "is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel" without caffeine, containing 20 calories per bottle. YouTubers KSI and Logan Paul have branched out into crossover boxing and (in Paul's case) professional wrestling, so a sports drink seems like a natural extension of their shared sporting pursuits. [The Guardian reported](https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydration-drink-ksi-logan-paul-queue) that customers queued outside UK Aldi stores "before dawn, jostled other shoppers and even dived headfirst into display units on Thursday" in order to get their hands on the product, which has thus far had a limited availability in Great Britain.

Multiple videos highlight United Kingdom shoppers fighting over the freshly released Prime drink popularized by YouTube creators KSI and Logan Paul.

While this UK Aldi quickly sold out of its Prime stock, it's likely that stores in the region will be resupplied as the product disappears so rapidly in an attempt to keep up with demand. [by Logan Paul and KSI celebrity boxing](https://gamerant.com/ksi-vs-logan-paul-rematch-date/), with an off-camera employee shouting the rules over the crowd noise. [KSI and Logan Paul](https://gamerant.com/ksi-logan-paul-floyd-mayweather/) available in North America, while UK customers are currently only able to choose between Lemon Lime, Ice Pop, and Blue Raspberry.

Some people may be wondering why there were so many queues outside of their Aldi supermarket this morning, and no, it wasn't to stock up on festive foods.

But why the craze about the bottles? As underdogs, we always cherish the opportunity to show the world what’s possible. You'll be able to grab one of each flavour while stocks last!

A UK supermarket chain went viral this week as customers lined up to buy bottles of the drink, produced by a company launched by popular YouTubers KSI and Logan ...

The product website says Prime Hydration "is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel" without caffeine, containing 20 calories per bottle. YouTubers KSI and Logan Paul have branched out into crossover boxing and (in Paul's case) professional wrestling, so a sports drink seems like a natural extension of their shared sporting pursuits. [The Guardian reported](https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydration-drink-ksi-logan-paul-queue) that customers queued outside UK Aldi stores "before dawn, jostled other shoppers and even dived headfirst into display units on Thursday" in order to get their hands on the product, which has thus far had a limited availability in Great Britain.

There were crazy scenes as the drinks arrived in Aldi stores across the UK, having been promoted by creators KSI and Logan Paul.

[took on Floyd Mayweather in the boxing ring](https://news.sky.com/story/floyd-mayweather-vs-logan-paul-youtuber-avoids-knockout-in-bout-with-boxing-great-12326733), going into the match with a record that [consisted only of a loss to KSI](https://news.sky.com/story/ksi-vs-logan-paul-2-british-youtuber-wins-boxing-fight-against-social-media-rival-11858631). The pair have a combined YouTube following of almost 40 million people and were previously linked by their rivalry in the boxing ring. There were crazy scenes as the drinks arrived in Aldi stores across the UK, having been promoted by creators KSI and Logan Paul.

A UK supermarket chain went viral this week as customers lined up to buy bottles of the drink, produced by a company launched by popular YouTubers KSI and Logan ...

The product website says Prime Hydration "is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel" without caffeine, containing 20 calories per bottle. YouTubers KSI and Logan Paul have branched out into crossover boxing and (in Paul's case) professional wrestling, so a sports drink seems like a natural extension of their shared sporting pursuits. [The Guardian reported](https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydration-drink-ksi-logan-paul-queue) that customers queued outside UK Aldi stores "before dawn, jostled other shoppers and even dived headfirst into display units on Thursday" in order to get their hands on the product, which has thus far had a limited availability in Great Britain.