Amazon Prime video

Taylor Swift is premiering a teaser trailer for a song off her new album, Midnights, during Thursday Night Football on Amazon Prime.

To watch Swift’s premiere during the game, you’re going to need Prime access. Never one to miss out on a marketing play, Swift has been eking out hints and teases about the new album for the last month, including track titles and merch reveals. Thanks to her handy schedule, fans know they only have to tune in at the third quarter. The album is set to drop hours later, when the clock strikes midnight on Oct. It’s Taylor Swift’s night, the Arizona Cardinals and New Orleans Saints just happen to be on the field. Swift said fans can expect the first glimpse at her eagerly awaited 10th studio album, Midnights, during the Amazon Prime video stream of Thursday Night Football.