Tayto Park

Take a bite out of THIS brand strategy...It's crunch time for the future of Tayto Park as the Irish nation holds its breath in anticipation of the brand new ...

"We commissioned a piece of research and Emerald Park was the clear favourite. "A name change, and all it involves, is challenging but the team is looking forward to embracing a new era with a new identity." "Ireland is often referred to as the Emerald Isle by international visitors, and Meath is known throughout Ireland for its lush green countryside, so the new name has relevance and resonance," notes an official statement.

The new name for Tayto Park has been revealed with the theme park and zoo to be renamed Emerald Park from 1 January.

"Ireland is often referred to as the Emerald Isle by international visitors, and Meath is known throughout Ireland for its lush green countryside, so the new name has relevance and resonance. The long term ambition is to make this park in Meath one of the best family attractions in Europe. "We commissioned a piece of research and Emerald Park was the clear favourite.

The Emerald rebrand was chosen due to Ireland's nickname 'the Emerald Isle' given by international visitors.

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Management at Tayto Park have announced that the theme park and zoo will be renamed from the start of January.

We are actively meeting brand teams at present and we are very confident we will have the right partners in place for 2023”. We will start next year with a new name and new brand throughout the park.” Mr Coyle said: “When we announced that the name of the park would change, we were inundated with ideas from the public and it was wonderful to see such enthusiasm.

The new name has been announced for Tayto Park, the theme park and zoo in Co Meath formerly sponsored by the popular Irish crisp brand.

The company extended credit terms with suppliers and banks in 2020 and reduced all "non-essential expenditure" at the park, which was required to close for several months. "We commissioned a piece of research and Emerald Park was the clear favourite. The name was selected with international tourists in mind, with Ireland often referred to as the Emerald Isle by visitors.