Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake ...
Willis may be the first of many celebrities willing to have their legacies live on. It was his role as Detective John McClane in the holiday thriller Die Hard that put Willis on the map as a perpetually scowling action hero. Now, the actor has officially sold the rights to his likeness to be essentially "hired" by Deepcake for future productions. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year. Through the use of machine learning and AI, it's possible to create a visual and audio "twin" of someone in videos. In 2021, Willis gave permission to Deepcake in order to appear in a commercial, allowing his face to be "digitally transplanted onto another performer."
The deal means the Die Hard star's moving and talking image can again be used within film and TV productions after he retired from acting earlier this year.
Paul Walker, for example, who starred in the Fast and Furious film franchise died in a car crash, while filming the seventh installment of the series. It's CEO Maria Chmir has said discussions are underway to strike similar deals with film studios and the estates of dead stars. [Bruce Willis](/news/topic/bruce-willis) has become the first Hollywood star to sell his image rights to a technology company, which specialises in creating movies through [artificial intelligence](/news/topic/artificial-intelligence) (AI).
Actor Bruce Willis, who recently announced his retirement from acting, sells his deepfake likeness rights so his face can continue to appear in films.
His career eventually led to Die Hard, the first in what would become a franchise spanning five films. We are moving through this as a strong family unit, and wanted to bring his fans in because we know how much he means to you, as you do to him." At the time, his family wrote on social media, "This is a really challenging time for our family and we are so appreciative of your continued love, compassion and support. He added, "With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team." It’s a mini-movie in my usual action-comedy genre.
The actor stepped back from the limelight earlier this year after being diagnosed with neuro-cognitive disorder aphasia.
“For me, it is a great opportunity to go back in time. It’s a very new and interesting experience, and I thank our entire team.” It’s a mini-movie in my usual action-comedy genre.
Hollywood star Bruce Willis will thankfully still be on our screens - even though he's officially retired. The actor is the first star to sell his image ri.
The full line-up of I’m A Celebrity... Get Me Out of Here! Hollywood star Bruce Willis will thankfully still be on our screens - even though he's officially retired. Gavin & Stacey writer and Nessa star Ruth Jones has just shattered the dreams of fans everywhere. “For me, it is a great opportunity to go back in time. TV star Merlin Griffiths has admitted that he brushed off the early signs of bowel cancer because...
Deepfake uses digital technology to create the image of a famous person and place it on another stand-in actor. It can make it look like the actor is doing ...
And whenever we get a chance to speak with someone who worked with the actor, [like Justin Long of Live Free or Die Hard](https://www.cinemablend.com/interviews/justin-long-talks-barbarian-bruce-willis-retirement), we love asking for memories of the collaboration. [was retiring from acting](https://www.cinemablend.com/movies/die-hards-bruce-willis-is-retiring-from-acting-due-to-health-condition) due to his ongoing struggles with aphasia. [his best movies](https://www.cinemablend.com/movies/the-best-bruce-willis-movies-and-how-to-watch-them), and how to watch them. Cue the jokes aout the recent string of direct-to-video movies Willis had been making anyway, even though his family [swears that he was not being exploited](https://www.cinemablend.com/movies/bruce-willis-team-responds-to-accusations-hollywood-producer-pushed-him-to-keep-working-despite-aphasia-diagnosis). [impersonating Tom Cruise in viral videos](https://www.cinemablend.com/movies/another-tom-cruise-deepfake-has-gone-viral-and-the-creator-is-responding-to-concerns-about-the-technology) for years now, and even [reached out to the celebrity](https://www.cinemablend.com/news/2564639/tom-cruise-deepfakes-creator--reached-out-mission-impossible-actor-taking-them-down) to try and obtain his permission. Helped get the Snyder Cut released, then wrote a book about it. A movie junkie who's Infatuated with comic-book films. Deepfake uses digital technology to create the image of a famous person and place it on another stand-in actor. The digital counter ticks down, until “Willis” reveals the password that will stop the countdown. But Bruce Willis appears to be making history by becoming the first actor to sell the rights to his image so that a deepfake company can recreate him in upcoming projects. It can make it look like the actor is doing almost anything. In the ad, “Willis” is tied to a bomb with another spy-looking agent.
Bruce WIllis sold his image rights to Deepcake, an artificial-intelligence-powered content optimization platform, after he was diagnosed with aphasia last ...
“As a result of this and with much consideration Bruce is stepping away from the career that has meant so much to him.” The technology used content from “Die Hard” and “Fifth Element,” so the actor’s face will be similar to images from those films. “With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,” Willis said in a testimony on The “Die Hard” actor’s deepfake already made its debut in August 2021 when his face was “grafted” onto Konstantin Solovyov for a Engineers at the Delaware-based company created a “digital twin” of Willis, putting images of his face onto its AI platform, where the engineers are able to create film projects in a matter of days. [aphasia](https://nypost.com/2022/03/30/what-is-aphasia-the-reason-bruce-willis-retired/) — a brain disorder that affects his ability to communicate — last year, according to the [Daily Mail](https://www.dailymail.co.uk/tvshowbiz/article-11262131/Bruce-Willis-sells-rights-allow-deepfake-digital-twin-created.html).
Using deepfake technology, the actor appeared in a phone advert without ever being on set after his face was digitally transplanted onto another performer. The ...
It’s a very new and interesting experience, and I thank our entire team.” For me, it is a great opportunity to go back in time. In a statement on his website, Willis says:
Bruce Willis worked with a deepfake technology firm called Deepcake to create a "digital twin" that could be used for future projects.
For me, it is a great opportunity to go back in time,” Willis said in a statement about the experience. [used AI technology](https://deepcake.io/customerstories#brucewillis) to create a 4K “digital twin” of Willis by loading 34,000 “image fragments” from movies like Die Hard and Fifth Element into their neural network. It’s a brand new and interesting experience for me, and I grateful to our team.” Deepfake technology has already been used to de-age actors, and James Earl Jones’ Despite Willis’ deteriorating condition, he was still in demand for low-budget action films. Last year, Willis worked with an AI-powered technology firm called [Deepcake](https://deepcake.io/) so his likeness could be used in a commercial without stepping a foot on set.
Willis retired from acting following his diagnosis of aphasia. He might make a comeback with this new partnership.
“It’s a brand new and interesting experience for me, and I am grateful to our team.” He recently sold his likeness to Deepcake, an AI platform that might result in there being new content with his image. The seasoned actor shared that he was diagnosed with aphasia, a disorder that affects his ability to communicate.
Bruce Willis is the first Hollywood actor to sell the rights to his likeness, which allows a “digital twin” of himself to be used by the U.S. company ...
The company believes that deepfakes are a sort of convenience for production teams and stars as it removes the hassle of scheduling conflicts, travel expenses insurance, and more. For me, it is a great opportunity to go back in time. Check out how the commercial utilized Willis’ deepfake in this behind-the-scenes video: Instead, Willis’ face is now allowed to be “digitally transplanted onto another performer” by Deepcake. The actor’s first experience with digital media manipulation was in a Russian phone advertisement for MegaFon last year. Willis and his family announced in March that Willis would be “stepping away” from acting after his lengthy career that stretches over four decades.
Following his retirement after an aphasia diagnosis, Bruce Willis becomes the first Hollywood star to sell his likeness for deepfake use.
The US firm is allowed to make a "digital twin" of Willis for use on screen. The actor appeared in the commercial without ever being on a set and his face was digitally transplanted onto another performer. Using modern deepfake technology, Willis appeared in a commercial for the Russian phone service MegaFon in 2021. While many assumed that Willis' diagnosis and subsequent retirement meant that audiences would never see the actor on screen again, that might not be the case due to the advent of deepfake technology. Bruce Willis becomes the first Hollywood star to sell his likeness for deepfake use. The neurological condition affects a person's ability to read, listen, and speak, which is especially impactful for an actor since they are required to memorize and recite lines.
Bruce Willis has become the first major Hollywood actor to sell his image rights to a deepfake company, setting the precedent for other actors.
However, for Willis, it seems like the only way to keep his acting career going. It’s a brand new and interesting experience for me, and I am grateful to our team.” [statement](https://deepcake.io/) on Deepcake’s website, Willis said: “I liked the precision of my character.
The 67-year-old actor sold his image rights to Deepfake, an artificial-intelligence-powered content optimisation platform which created a “digital twin” of ...
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The Die Hard star was forced to step away from acting earlier this year after he was diagnosed with a degenerative brain condition called aphasia.
“As a result of this and with much consideration, Bruce is stepping away from the career that has meant so much to him. The 67-year-old was forced to step away from acting after he was diagnosed with the degenerative brain condition of aphasia earlier this year. The Die Hard star was forced to step away from acting earlier this year after he was diagnosed with a degenerative brain condition called aphasia.
The former action hero is believed to be the first Hollywood star to sell his image rights to allow a “digital twin” of himself to be created on screen.
The Russian TV commercial from last year, which is now gaining attention online, depicts Willis and a colleague tied to a bomb on a cruise ship and is entirely in the Russian language. Their statement added: "As a result of this and with much consideration Bruce is stepping away from the career that has meant so much to him." Hollywood legend Bruce Willis authorised a deepfake version of himself to be created for a Russian TV advert, it has been revealed.
Hollywood star Bruce Willis has licensed his image to a technology company that has made a "digital twin" of him to be used in future movies.
Deepcake has said that it is under discussion to strike similar deals with others actors, alive and dead. For me, it is a great opportunity to go back in time,” Willis says in a statement on the company’s It’s a very new and interesting experience, and I thank our entire team.”
The actor is retiring following his aphasia diagnosis, but his likeness will live on via AI after he sold the rights to it to a deepfake company.
In a statement published on Deepcake’s [website](https://deepcake.io/), Willis said: The actor has partnered with Deepcake, a company specializing in artificial intelligence that will create Willis’ digital twin, who will appear in films after his retirement due to the cognitive disorder, which affects a person’s ability to communicate. It’s a great opportunity for me to go back in time.
Instead, he will license his digital rights through a company called Deepcake. The company is based in Tbilisi, Georgia, and is doing business in America while ...
[Apocalypse](https://en.wikipedia.org/wiki/Apocalypse_(video_game)) that involved [digitizing his face](https://www.youtube.com/watch?v=9LACLhvGsKI) and capturing the motion of his body as he acted out scenes. James Earl Jones [did so recently](https://arstechnica.com/information-technology/2022/09/james-earl-jones-signed-darth-vader-voice-rights-to-disney-for-ai-use/) with his voice for Darth Vader. Instead, he will license his digital rights through a company called [Deepcake.](https://deepcake.io/) The company is based in Tbilisi, Georgia, and is doing business in America while being registered as a corporation in Delaware. Deepfakes have become popular in recent years on TikTok, with unauthorized deepfakes of [Tom Cruise](https://www.cnn.com/2021/08/06/tech/tom-cruise-deepfake-tiktok-company) and [Keanu Reeves](https://www.dailydot.com/debug/unreal-keanu-reeves-ai-deepfake/) gathering large followings. Looking deeper, the concept of having a "digital twin" isn't new to Willis, either. You pay for endorsement contract with the celeb's agent, and a fee for Deepcake's services.