Qixi

A tourist writes a "marriage certificate" on the occasion of Qixi Festival in Qujiang New District in Xi'an, Northwest China's Shaanxi province, Aug 4, ...

International luxury brands have debuted limited editions of products specially tailored for China ahead of Qixi Festival, or Chinese Valentine's Day, ...

The consultancy predicted that China is on track to become the world's largest luxury market by 2025. In the first quarter, China's luxury market witnessed strong growth, but business in the second quarter was affected by the resurgence of local COVID-19 cases. Meanwhile, luxury watchmaker Vacheron Constantin launched a style of women's timepieces especially for the Chinese market, with the design inspired by traditional Chinese clothing elements.

Find out about Qixi 2022, aka Chinese Valentine's Day, and some of the traditions behind it. Plus how is it celebrated now?

The site says it is still enjoyed in parts of Eastern China, such as Shanghai and Shandong. There are several versions of the story, but essentially: Zhinü travelled from heaven to Earth and fell in love with Niulang, with whom she had children. To keep them apart, they were separated by the Milky Way.

Traditional holiday is celebrated on seventh day of seventh month of year on lunar calendar.

Zhinu’s mother and the queen of the heavens, upset by her daughter’s actions, forced her to return. “These traditions have been recognised less by younger generations, who prefer to celebrate in simpler ways.” She became a weaver girl to survive on earth, and the lovers had two children.

The festival celebrates the annual meeting of Zhinü and Niulang – the weaver girl and the cowherd – in Chinese mythology. doodle Google Doodle celebrating ...

For this reason, the Qixi Festival is also sometimes known as the Magpie Festival. The festival also holds importance for newlyweds. The tale goes that Niulang and Zhinü, who was a fairy, fell in love, but their love was forbidden by the queen mother of the heavens.

Hotel bookings grow, flower sales surge and restaurant orders jump as young Chinese couples celebrate the Qixi Festival, or the Chinese Valentine's Day, ...

In addition, necklace, lipstick, perfume and wine also saw rising demand. According to a report sent to the Global Times, Trip.com noted that overall domestic hotel bookings and star-rated hotel bookings during the festival were up two-fold compared with last year. Data from Chinese online travel agency Qunar.com showed that the number of guests who made hotel reservations for Thursday increased by 70 percent compared with the previous day, and young people were the main force behind hotel bookings.

JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival.

In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media. For instance, data from July 29 to August 2 shows that luxury bag sales grew 248 percent year-over-year, while belts and accessories surged 296 percent and 338 percent, respectively. Love is in the air for luxury brands.

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The Qixi Festival is celebrated on the seven day of the seventh lunar month on the Lunar calendar, which is where the name Double Seventh Festival and Night of Sevens comes from. Niulang, heartbroken, chased after his love - but the goddess separated them with a river of stars, which we know as the Milky Way. The story goes that Niulang was an orphan who lived with his brother and sister in law.

Google Doodle pays tribute to Qixi Festival which falls on the seventh day of the seventh month in the Chinese lunar calendar.

The festival has been celebrated since the Han Dynasty and has become known as the Double Seventh Festival, the Night of the Sevens and the Magpie Festival. Qixi Festival is a holiday marked in Taiwan, Singapore and other parts of Asia on the seventh day of the seventh month, according to the Chinese lunar calendar. Google Doodle pays tribute to Qixi Festival which falls on the seventh day of the seventh month in the Chinese lunar calendar.

PRNewswire/ -- Tis the season for lovers in China, as this year's Qixi – known as the Chinese equivalent of Valentine's Day, falls on August 4. JDDJ, the...

Sales of makeup kits and perfumes achieved a growth of 113% and 63% week-on-week, respectively. Another interesting finding from the data is that couples may prefer staying home over dining out this year, as pre-made food sales last week were surprisingly 10 times higher than the week before. As this year's Qixi coincides with a regular work day, some may be too busy at work to prepare a gift in time for his or her special one.

To celebrate the Qixi Festival, people will exchange romantic gifts with their loved ones.

In ancient China, people used to worship the stars. Zhinü decided to become a weaver on Earth so she could stay with her oxherd. Traditionally celebrated in Taiwan, Singapore, and other parts of Asia, the Qixi Festival is a holiday based on a romantic legend.