Suzanne Jackson

The complaints upheld included Lidl, SOSU by Suzanne Jackson and SIMS IVF clinic. Among the complaints were one upheld against a post on social media influencer ...

The ASAI upheld the complaint but said that the press release provided to influencers only included the correct term "chicken-free fillet roll". The ASAI however said: "in the circumstances, (it) considered that the claim could not be substantiated". The ASAI said that although there was water safety information included on the ad, the image "could encourage an unsafe practice".

Beauty mogul Jackson, from Dublin, was hit with a complaint over misleading her nearly 300k Instagram followers over her dramatic eye look she featured on ...

The ASAI monitors advertisements and marketing communications regularly to ensure that they are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.” If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.” The ASAI Complaints committee chose not to uphold two complaints.

A complaint was made on a social media post advertising SOSU's mascara and kohl pencil.

SOSU also submitted their response to a comment on Instagram in which they had been asked if the model was wearing false eyelashes and they had responded that she was. In conjunction with this, the black kohl pencil had been smoked out either side of her eyes and under the bottom lash line to create the ‘cat eye’ effect." SOSU acknowledged the concerns raised but said they "had never insinuated that the model was not wearing false eyelashes".

Fourteen advertisements across social media, email and online were found to be in breach of the Advertising Standards Authority of Ireland code, ...

The ASAI responded that while it welcomed the transparency in regard to a future price increase, the advertising had stated that the price was €60 a month for 12 months, when in fact the price would be increasing, and therefore was not valid for the full 12 months of the subscription. The ASAI upheld the complaints but noted that the press release briefing provided to the influencers and for the sponsored article had only included the term "chicken-free fillet roll". SIMS said it considered itself to be the number one clinic based on facts. Applegreen said that in regard to the article online, the error was in the editorial process, not as a result of any direction on the advertiser's part. Another complainant considered that consumers associated the word "chicken" with meat and that the advertisement was misleading. The ASAI concluded that "in the circumstances, [it] considered that the claim had not been substantiated".

The advertising watchdog has found that 18 influencers have breached advertising standards with paid social media posts since last year.

The complaint against beauty guru Suzanne Jackson's makeup brand, SOSU Cosmetics, was found to be in breach of the ASAI Code.

Sky Ireland also came under fire after a complaint said that a website advert gave misleading information regarding the price of a ‘Black Friday’ deal in November 2021. Another complaint said the SIMS IVF clinic had claimed to be ‘Ireland’s No 1 IVF Clinic’ in its advertisement. Lidl argued that it took great care to ensure advertisements did not portray illegal behaviour.

A complaint was upheld against beauty guru Suzanne Jackson's makeup brand, SOSU Cosmetics, after an Instagram post.

Another complaint said the SIMS IVF clinic had claimed to be "Ireland's No 1 IVF Clinic" in its advertisement. Lidl argued that it took great care to ensure advertisements did not portray illegal behaviour. The complainant said that the post was misleading because it suggested that the model achieved a dramatic eye look with the featured mascara and eye pencil despite visibly wearing false eyelashes.