Leonardo DiCaprio

2022 - 5 - 2

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Image courtesy of "Foodservice Equipment Journal"

Leonardo DiCaprio invests in British fast food chain (Foodservice Equipment Journal)

Leonardo Di Caprio has become a strategic investor in the company behind the Neat Burger chain. The Hollywood actor is the latest celebrity name to give ...

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Image courtesy of "Retail Detail Europe"

Former Le Pain Quotidien chief for Lewis Hamilton's veg burgers ... (Retail Detail Europe)

A new burger chain is coming up: Neat Burger, with Lewis Hamilton and Leonardo DiCaprio as shareholders. At the helm will be Vincent Herbert, former CEO of ...

At the end of 2019, he briefly reappeared at the chain, but midway through 2020 a bankruptcy and heavy restructuring came about. Herbert was at the helm of the Belgian bakery chain until 2018, where he took care of the intercontinental rollout of the formula. Before a previous round at the end of last year, Neat Burger was valued at about 70 million dollars.

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Image courtesy of "Mashed"

How Leonardo DiCaprio hopes to reduce global emissions in fast food (Mashed)

While he might shine brightly on the screen, Leonard DiCaprio also looks to put environmental causes in the spotlight. Through his Leonardo DiCaprio ...

While the brand has restaurant locations in the UK, Neat Burger is looking to expand its presence in the U.S., both in the restaurant space as well as with consumer retail products. As a new strategic investor in Neat Food Co, the pop icon looks to put more plant-based food options on the table as well as raise awareness on improving environmental concerns. While he might shine brightly on the screen, Leonard DiCaprio also looks to put environmental causes in the spotlight.

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Image courtesy of "CleanTechnica"

Neat Foods Is Sweetened By Its Newest Investor, Leonardo DiCaprio (CleanTechnica)

The actor & climate activist joins Formula 1 world champion Lewis Hamilton in backing the vertically integrated plant-based food company.

As part of its mission to save the planet, one bite at a time, Neat is working with Eden Projects on its large scale reforestation initiatives. Neat plans to debut its award winning burger patty, fish filet, and a range of other IP-owned products by the end of 2022. Independent analysis shows Neat’s products have a carbon footprint a fraction of the size of equivalent meat products. A pop-up in Urbanspace Vanderbilt opened recently to join in the rotation of chef-driven artisanal food concepts, engage with the local community, and build a dialogue with consumers ahead of the flagship launch. In 2021 Neat funded the planting of over one million trees in Madagascar, and it is now planting 50,000 mangrove trees with a concurrent goal to reach the same number of Instagram followers. DiCaprio is not the only famous name associated with Neat foods. It was nominated for the 2021 GQ Food & Drink Sustainability Award. Most recently, the brand was given PETA’s inaugural Company of the Year Award for its innovative approach to a plant based diet. The fundraiser — primarily with US investors — should accelerate the group’s global growth, underpin its new product development and CPG pipeline, and allow the group to extend its team for new hires. A recent press release describes how Neat gained a reputation for its “pioneering approach” that embraced flexitarian and plant-based consumers alike. The announcement about DiCaprio’s investment in Neat Food Co. emerges as part of its major strategic developments and international expansion plans. After that, the plan is for 1000 additional units by 2030 across US and UK, followed by Europe and the Middle East through corporately owned online and offline restaurants and franchise partnerships. He was designated as the United Nations Messenger of Peace for climate change in 2014.

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