Snapchat

In its ongoing battle with TikTok, Snap announced today it's launching a new feature called Director Mode, aimed at providing easier access to Snapchat's ...

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Snapchat is releasing a $230 selfie drone for taking selfies called Pixy. CEO Evan Spiegel explains why it fits into Snap's camera company strategy.

And so I don’t think that the prudent approach for us would be to try to push scale for a product that isn’t ready yet.” The Pixy is just a toy, at least for now. “After a couple versions of camera glasses, it just becomes very clear that the market for camera glasses is actually very small and constrained to people who want that first person POV,” he says. “I think the market for Pixy is bigger.” “At the same time, there’s a lot of technical constraints that exist today that mean that it will be hard for AR glasses to reach scale in the near term. Is a future coming in which I’m wearing AR Spectacles and controlling a paired Pixy with my mind? Snap has included a few Pixy-specific AR effects to choose from, and I’d expect more to be added over time from the company and its creators. Thanks to a bottom-facing camera, the Pixy’s main trick is taking off and landing in your hand. Spectacles have never been a commercial success, and Snap overestimated the demand for them initially, but now they are full-fledged AR glasses that represent what many technologists, including Meta CEO Mark Zuckerberg, believe will be the next major wave of computing. Pixy is available online for $230 in the US and France starting Thursday. Unlike most existing drones, it’s small and light enough to fit in a pant pocket. Since the device is so light, you won't want to use it in windy conditions. A key focus for Pixy was making it approachable with friendly-sounding propellers and a design that could fit into your pocket.

Snapchat augmented-reality experiences are coming to Live Nation events under a multiyear deal.

“It’s to have these AR Lenses to strategically enhance moments of the performance.” He noted that, according to company estimates, Snapchat reaches 90% of people 13-24 in the U.S.: “Each video that gets shared is a really powerful promotion for people who see that to go buy tickets [to a concert or festival] themselves.” Won’t Snapchat AR experiences popping up in the middle of a concert be a distraction? - Since January 2021, more than 250 million Snapchat users have engaged with AR shopping Lenses more than 5 billion times. “This really hasn’t been done before in a way that is part of the artist’s vision and helping it come to life,” Schwerin said. Snap is the exclusive AR partner for 16 of Live Nation’s festivals, including Lollapalooza, Bonnaroo, Governors Ball and Electric Daisy Carnival (see full list below). The new AR Lenses will be produced with help from Snap’s branded AR creative studio Arcadia. Under the pact, fans will be able to use Snapchat at select Live Nation concerts to access custom-built AR experiences.

At select concerts, attendees can open the Snapchat Camera to see AR experiences “built into the experience of attending a show”. According to Snap, fans at ...

What was once a far off vision for computing overlaid on the world through AR is possible today through the Snap Camera. The partership was announced today as part of the Snap Partner Summit, where the company claimed that its “Snap AR is already at scale”. According to Snap, fans at festivals will be able to use AR to “try on merch, find friends, discover exclusive landmarks around the festival grounds, and more”.

Snapchat is adding new assistive devices for Bitmoji avatars to expand its representation options for users. Now, users can add a hearing aid in a variety ...

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Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer's own app are part of a new update from ...

“We believe that AR is the future, and for that to happen, we want more partners and companies and people to build in AR and think about how that helps to solve new problems that we aren't solving on our own.” Many of these new updates make this aim more obvious, says Navas. “We want to be a business-to-business tech solution because of the value we can give brands,” she says. Snapchat users will also be able to more easily discover products to digitally try on, via Snap’s new “Dress Up” section, which is the first time it has created a specific destination for this type of content.

The autonomous device takes off from the palm of a user's hand and automatically captures pictures and video which can be shared on Snapchat.

Speaking during the tech firm’s annual Snap Partner Summit, Mr Spiegel said: “There are no controllers. There’s no complex set-up. Called Pixy, the small device takes off and lands in the palm of a user’s hand and tracks the head and body of the owner in order to follow and capture content of them.

The company revealed a slew of new products and statistics during its annual Snap Partner Summit.

CEO Mark Zuckerberg also told investors that the company will need to be more disciplined about investments moving forward, given slowed revenue growth compared to the pandemic. - It debuted a new flying camera called Pixy, a pocket-sized drone that operates on its own without controllers. - It debuted a new "Dual Camera" feature that makes it possible for users to capture pictures and videos via the front and back cameras on their phones, and it showcased and new editing tools for creators looking to make content on Snapchat.

Snap announced Pixy, a drone-powered camera that can fly around and record video and photos for sharing on the Snapchat app.

Snap noted that Pixy users will need to be aware of “local laws and regulations” in the U.S. and France about drone usage. Spiegel unveiled Pixy at the Snap Partner Summit 2022, its annual event for developers and other partners. Snap’s Spectacles, the camera-enabled sunglasses, failed to take off.

Camera firm Snap has unveiled an autonomous flying camera device which automatically captures pictures and video which can then be shared to Snapchat.

Speaking during the tech firm’s annual Snap Partner Summit, Mr Spiegel said: “There are no controllers. There’s no complex set-up. Called Pixy, the small device takes off and lands in the palm of a user’s hand and tracks the head and body of the owner in order to follow and capture content of them.

Avid social media users are preferring Snapchat over Facebook and Twitter in 2022 despite the economic and geo-political challenges. Snaps can dominate the ...

There can be the possibility for Snapchat to take over the FAANG group like Facebook and Twitter. This can transform into reality owing to the effective SWOT analysis and strategies for brand positioning, target market, and harnessing trending technologies. The young generation is more into Snapchat and Instagram rather than Facebook and Twitter. The profit has increased up to US$1060 million but this is only during the ongoing Russia-Ukraine war. Snapchat is gaining popularity among youngsters as a messaging app with the exchange of images and videos.