Burger van advert Madeleine McCann

Burger van's Madeleine McCann advert: why was Otley Burger Company social media ad banned and what did it say? The Advertising Standards Authority has called on ...

What’s the worst that could happen.’ The regulator also said the superimposed image of a man running away with Madeleine McCann “made light of a distressing news story”. The ASA ruled that the combination of the “instantly recognisable” images and the timing of the social media posts was “intended to further add to the shock factor and offensive nature” of them.

Posts on The Otley Burger Company's social media accounts on March 27 read: 'Burgers for dinner?' above images of Madeleine and her mother Kate McCann, ...

They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account. The ASA said: ‘For those reasons, we concluded that the ads were likely to cause unjustified distress and serious and widespread offence.’ What’s the worst that could happen.’

An advert for a burger van that aired over Mother's Day in the UK making light of the Madeleine McCann case has been banned for causing offence.

We considered the images of them would be instantly recognisable to many people. They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account. What’s the worst that could happen.”

Adverts that poked fun at the disappearance of Madeleine McCann have been banned for causing offence. The offending adverts ran over Mother's Day, ...

They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account. The Advertising Standards Authority (ASA) received three complaints that the ads were likely to cause distress and serious or widespread offence. Adverts that poked fun at the disappearance of Madeleine McCann have been banned for causing offence.

Adverts that poked fun at the disappearance of Madeleine McCann have been banned for causing offence. The offending adverts ran over Mother's Day, ...

They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account. The Advertising Standards Authority (ASA) received three complaints that the ads were likely to cause distress and serious or widespread offence. Adverts that poked fun at the disappearance of Madeleine McCann have been banned for causing offence.

The UK Advertising Standards Authority (ASA) received three complaints that the ads were likely to cause distress and serious or widespread offence.

We considered the images of them would be instantly recognisable to many people. They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account. What’s the worst that could happen.”