Primark

Primark has officially launched its new website, which allows customers to check stock availability before heading to stores.

This gives us the foundation to bring our customers a continually improving digital experience in the months and years to come.” There has been a fantastic team behind this launch, which we’ve bolstered in the last 6-12 months by attracting some amazing talent into our new Digital and Digitech functions – which continue to grow. The new website gives us the opportunity to reach new customers who might not be stepping into our stores now and tempt them with the great products and value we offer.”

The new Primark website features much better photos of clothes and homeware, including shots of garments laid flat as well as modelled. Shoppers can also now ...

It will soon be launching a newsletter so that Primark fans can stay informed of new clothes and other big updates. However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time." Shoppers can also now browse Primark items by style, colour and size.

The value fashion retailer - which previously featured limited stock on its website- has promised online shoppers its biggest ever range to browse from home ...

Primark has launched its brand new website (pictured) which allows customers to browse thousands of items and check availability before heading to stores Primark has launched its brand new website which allows customers to browse thousands of items and check availability before heading to stores. Primark launches a new website where customers can browse thousands of items from clothing to homeware and check store availability (but they still can't buy online)

Primark has launched its new revamped website, allowing customers to browse stock and check availability before heading into stores.

NationalWorld is a new national news brand, produced by a team of journalists, editors, video producers and designers who live and work across the UK. Find out more about who’s who in the team, and our editorial values. We want to start a community among our readers, so please follow us on email newsletters and get a curated selection of our best reads to your inbox every day. Does this give us a capability to move further forward? Well let’s have a look at that. The move to creating this website marks a shift in the critical role online can plat to support sales in-store, the retailer said in a statement. The website has initially launched in the UK and will be rolled out to Primark’s 13 other markets in the coming months.