Investment by world's fastest man takes company to 'next level', says co-founder.
“In esports, like in track and field, it’s critical to have that competitive, winning mentality. Bolt is probably the most famous sprinter in track and field athletics. The organisation competes in Rainbow Six Siege, Valorant, Rocket League and Fifa events, and has recruited professional players, academy athletes and content creators across 16 countries.
The Olympic sprinter is joining Dublin-base Wylde, which has teams competing in Rainbow Six Siege, Valorant, Rocket League and FIFA.
Lero recently teamed up with Nvidia on a project to help gamers improve their chances of winning e-sports prize money. E-sports is a growing business. Bolt made his name on the sprinting track, winning eight Olympic gold medals and securing 100-metre and 200-metre world records.
Eight-time Olympic champion Usain Bolt has joined Dublin-based esports group WYLDE as co-owner.
"In esports, like in track & field, it's critical to have that competitive, winning mentality. Bolt, who holds the 100m and 200m world records, will be "involved in a range of activities focused on elevating WYLDE's growing brand", the company said in a statement . For the first time, esports athletes will be competing at both the Asian Games and the Commonwealth Esports Championship in 2022, highlighting its rapidly growing global popularity.
Bolt joins Wylde at a time when esports is rapidly establishing itself as central to mainstream entertainment.
"I look forward to working with the Wylde leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing." In esports, like in track & field, it’s critical to have that competitive, winning mentality," Bolt said. “Wylde is on a journey to becoming one of the biggest brands in the fastest growing sport in the world.
THE WORLD'S fastest man Usain Bolt has joined Irish esports organisation WYLDE, in what is the sp...
"Usain coming on board takes WYLDE to the next level. "In esports, like in track & field, it’s critical to have that competitive, winning mentality. Having retired from elite sprinting in 2017, Usain joins WYLDE at a time when esports is rapidly establishing itself as central to mainstream entertainment.
Olympic sprinter Usain Bolt said he hopes his new role at Irish gaming company Wylde will help increase diversity in esports.
Irish esports organisation WYLDE has announced that global sports star and Olympic medallist Usain Bolt has joined the business as co-owner.
Bolt’s guidance will definitely benefit WYLDE as a brand given the athlete’s popularity. David Cronin, Co-founder of WYLDE, added: “Usain coming on board takes WYLDE to the next level. In esports, like in track and field, it’s critical to have that competitive, winning mentality.